What Is A Digital Agency (Should I Hire One?)

A digital agency is a professional marketing team that offers strategic direction, creative design, and technical development to businesses with—or seeking to provide—screen-based products and services.

A digital agency goes beyond a video production or web development company that follows distinct instructions to execute a project. Digital agencies provide a higher degree of value to clients through consultation, providing marketing and communications strategy, along with creative direction and execution to help clients engage with specific target markets.

Simply put, you need to launch and optimize your business’ online presence right now. If you own a small business and don’t invest much time in your online presence, you risk losing the upper hand to your competition with every passing second.

A successful small business takes advantage of digital interaction and offers consumers added value through digital channels—with the help of a skilled digital agency.

Katarina Dunham – Digital Marketing Strategist, Proton Station Studio

A well-rounded digital agency will provide expertise through a wide range of products and services, including:

  • Web design & development (multi-sites, microsites, landing pages, audits, analytics)
  • Brand strategy & design
  • Market research and demographic/psychographic profile development
  • SEM (search engine marketing, e.g. paid search and display ads)
  • SEO (search engine optimization)
  • Email marketing strategy
  • Mobile and web app design & development
  • User experience research, strategy, and design
  • Web accessibility guidance
  • Social media strategy
  • Responsive design & mobile optimization
  • Graphic design (digital and print)
  • Intranet creation and internal apps
  • Photography, video, and audio production

To learn more about digital marketing services and products, here’s a full glossary of marketing terms and acronyms for you to explore.

How a digital agency can help your business

A successful small business takes advantage of digital interaction and offers consumers added value through digital channels. And while the fundamentals of brand strategy still stand, its scope has grown beyond that of traditional advertising agencies.

Simply put, your business needs to be optimized for the digital age—starting right now. If you don’t invest much time in your business’ online presence, you’re at risk of losing the upper hand to your competition with every second that goes by.

The “Law of Leadership” from Al Ries and Jack Trout’s classic book, The 22 Immutable Laws of Marketing, states that it’s easier to get into the minds of your potential clients or customers first than it is to convince them of your value when your competition has beat you to the punch. This law is exceptionally relevant within the context of digital marketing—if your competition is already active online, then you need to get busy.

At Proton Station Studio, we leverage strategy, storytelling, and technology to build our clients’ brands and deliver on their goals. It’s a delight to apply our creative skills to digital solutions, as it is engaging, fun, and rewarding for our clients, their audiences, and equally for us.

Curious about what we can do for your business? Contact us — we are thrilled to help.